Sri Lanka Telecom Mobitel, the National Mobile Service Provider tied up with Sri Lanka Cricket to provide its customers with the latest news from the cricketing world. The new service offers its subscribers first hand news on Sri Lanka Cricket ‘straight from the dressing room’ via SMS. Mobitel customers can subscribe to the service by typing REG SLC and sending it to 123 to register for this service.
Cricketing news covered by the new service includes; match scores related to any international or domestic match involving Sri Lanka, pitch reports, recruitment of support staff and chief decisions taken by the interim committee of SLC, including firsthand information on team selection. The uniqueness of the service is that all this information would be disseminated to the Mobitel customer even before the story is released to the media, offering Sri Lanka’s ardent cricket followers with greater cricketing insight and most up to date status on Sri Lankan Cricket.
Match score information related to Sri Lanka A team, Under 19 and even Development squad teams would also be provided for subscribers through this service.
Nishantha Ranatunga, Secretary of SLC said, “SLC takes great pleasure in partnering with Mobitel to give our valued Cricket fans a personalized experience in Cricket Information. In the current context a Mobile phone can be seen as the closest tool for any individual and SLC will reach out with all Cricket related news to our fan’s mobile phone 1st, straight from the player dressing room or from the SLC head quarters, keeping our Cricket fans closer than ever.”
Commenting on the Collaboration, CEO of Sri Lanka Telecom Mobitel, Suren J. Amarasekera stated, ‘Mobitel is proud to be the Official Sponsor of the National Cricket Team, reflecting our enthusiasm towards uplifting Sri Lankan Cricket to greater heights. Cricket is a passion, a religion and a way of life to all Sri Lankan’s, and Mobitel is proud to collaborate further with SLC to provide our cricket fans with exclusive and up to date information straight from SLC headquarters.”
The Sri Lanka Cricket News alert service by Mobitel, will be provided free till the 30th of June.
About Sri Lanka Telecom Mobitel
Sri Lanka Telecom Mobitel, the National Mobile Service Provider and the Official Sponsor of the National Cricket Team, is a wholly owned subsidiary of Sri Lanka Telecom. In January 2004, the company launched its fully-fledged 2.5G GSM network that is EDGE/GPRS enabled and designed to operate on dual band. In December 2007, the company launched its 3.5G HSPA network – the first Super 3.5G network in South Asia. Further, Mobitel successfully demonstrated HSPA + MIMO technology with down link speed up to 28.8 mbps for the first time in the South Asian region. Investments committed to date in the 3.5G/2.5G networks and service offering amounts to over US$300 mn. The company plans to increase its combined number of base stations to 3000 by the end of 2010.