Indian herbal product, Musli Power X-tra from the house of Kunnath Pharmaceuticals will be the lead partner of Wayamba Elevens of Sri Lanka at the Champions League T20 in South Africa. The deal will allow the brand logo to feature on the front and back of the playing shirt and on the player’s helmet.
Kunnath Pharmaceuticals is engaged in the research, development and manufacture of high quality ayurvedic medicines and food supplements. The founder of the company Mr. K. C. Abraham is wellknown in the ayurvedic world as a supplier of herbs and medicinal plants to the companies in India and abroad. Currently the company produces two brands namely, Musli Power X-tra and Breathe Power X-tra. Commenting on the association, Dr K C Abraham, Managing Director of Kunnath Pharmaceuticals, said “ we are very happy to be a part of the Champions League T20 in South Africa with Wayamba Elevens and the current association is the most exciting.” He also said our product has several attributes and we project it as a rejuvenator. Musli Power X-tra is used for General Health, take of fatigue, natural rejuvenator, good for cold shoulders and lack of immunity.
Apart from the current association, the brand has been part of high value sporting properties in the past. Musli Power X-tra was the lead partner with the No:1 football club in India, Churchill Brothers Football Club and the brand was present as an on air sponsor in the recent Hockey World Cup and India-Australia One Day series. Sports is an integral part of our marketing mix added Dr K C Abraham.