SLC names Kent RO as ‘Principal Sponsor’ and MAS Holdings as ‘Clothing Sponsor’ for ICC World Cup 2019

Media Release

03rd May, 2019

Sri Lanka Cricket wishes to proudly announce the commitment shown by Kent RO Systems Limited of India and MAS Holdings of Sri Lanka to partner ‘Sri Lanka’s Cricket World Cup Campaign’, during the ICC Cricket World Cup 2019, which will be held in UK and Wales from May 30 to July 14, 2019.

Kent RO Systems Limited of India, a leader in the RO Water Purifier category joins in as the ‘National Team Principal Sponsor’, while MAS Holdings, one of the largest apparel and textile manufacturers in South Asia, joins in as the ‘Clothing Partner’ to support Sri Lanka’s Cricket World Cup Campaign.

This is the first time, Kent RO Systems, which pioneered the introduction of the revolutionary Reverse Osmosis (RO) technology to India and also the largest manufacturer of water purifiers in India is partnering Sri Lanka Cricket in its forward journey.

Media Briefing to announce the World Cup Team Sponsor and the Clothing Sponsor is on..

“Innovation is key at Kent. Be it Processes or Products. Updating the technology and upgrading the benefits keeps us much ahead of our competition. Our Next Gen RO’s not only provide 100% pure water also retains natural essential minerals in purified water, “said Mr. Varun Gupta, Director of Kent RO Systems.

“Our endeavor to provide the latest to our customers always keeps us on the edge and helps us maintain our thought and market leadership, “he further added. “We are proud to be associated with Sri Lanka Cricket.”

Speaking on the engagement Sri Lanka Cricket has formed with its newest partner Mr. Shammi Silva, President of Sri Lanka Cricket said, “We are happy to announce our tie up with Kent, which is the newest partner of Sri Lanka Cricket. We would like to thank Kent, a leader in its own sphere of business for coming forward to strengthen Sri Lanka’s Cricket World Cup Campaign.’’

For MAS Holdings, one of the world’s most recognized design to delivery solution providers in the realm of the apparel and textile manufacturing, this partnership is a continuation of its long-term commitment shown to Sri Lanka Cricket.

Posing for a photograph with the official Team T-Shirt for the Cricket World Cup 2019

“MAS has over the 14 years of our partnership with Sri Lanka Cricket, continued to deliver on our national heros’ expectations, improving the performance characteristics of their clothing year on year,   to support the increased demands to elevate their on-field performance.  As creating a positive sustainable impact became an additional business priority for us, our product developers were challenged to continue to innovate product, whilst also contributing to the cause.  Through the Ocean Plastics products launched for the ICC Cricket World Cup 2019, we are delighted to have brought innovation and sustainability together, to establish a new global benchmark for performance wear,” said Mr. Shirendra Lawrence, Chief Operating Officer of MAS Holdings.

“This project embodies MAS’ vision of changing the world through apparel. Sourcing fugitive plastic from Sri Lanka’s coast to produce world-class performance products for Sri Lanka Cricket, we have highlighted the advantages of a sustainable, locally contained manufacturing process to drive environmental conservation. We look forward to exploring further possibilities through the seamless integration of innovation into our sustainability initiatives, and addressing pressing environmental issues and challenges in Sri Lanka and the region,” said Sharika Senanayake, Director, Environmental Sustainability of MAS Holdings.

National ODI Captain Dimuth Karunaratne posing for a photograph with World Cup Team Sponsor of Sri Lanka Team Kent RO of India along with the Team Practice Jersey

Sri Lanka Cricket, whilst acknowledging the entry of new partners such as Kent, is privileged to have the continuous support of strong firms such as MAS Holdings, under its umbrella.

‘’We are privileged to have the continuous support of MAS Holdings for the game of Cricket in Sri Lanka. We know MAS always strives to achieve excellence in whatever it does, which is also the hallmark of Sri Lanka Cricket. The achievements of both entities in our respective fields show the synergy the two firms have in common,’’ said Mr. Shammi Silva, President of Sri Lanka Cricket’.

Sri Lanka Cricket will kick start its World Cup Campaign on the 1st June, 2019, facing New Zealand at the Cardiff Wales Stadium in Cardiff.

Sri Lanka Cricket Team's World Cup T-shirt handed over by MAS Holdings to the National ODI Captain


Contact – Media and Communication – Prasanna Rodrigo – +94 77 3540102